Conversation About Business

Meet College's Best Friend

Anthony : Hi Hafidz, how are you?

Hafidz    : Hi, great. Anyway, are you busy now? I think I have something to discuss with you.

Anthony : Sure. I’m free now. Let’s find a cozy place and take some coffee.

Hafidz    : alright then, I know a famous coffee shop near here.

Anthony : ok, may be you can start telling me about your problem.

Hafidz    : actually, it’s hard for me to decide what should I start with.

Anthony : never mind, just start it.

Hafidz    : ok, I have a big problem in my company.

Anthony : wait wait, let me guess. Is it about your employees?

Hafidz    : Yeeeeessss. How could you know that?

Anthony : It’s simple dude, a lot of companies have been facing a problem with their employees

               since this year. Not only you but also my company has a same problem.

Hafidz    : So, what did you you do?

Anthony : Well, what’s your employees want? Increase their salary?

Hafidz    : Yaa, moreover they want the company increase other allowances like health allowance, \

               life allowance, insurance, transportation allowance, and many more. How can we satisfy 

               their wishes whereas a lot of demands they want and the company profits are still low?

Anthony : Hmmm, it’s a little bit complicated dude, but I think you have to discuss it clearly with 

               your employees.

Hafidz    : I have did that before, but there was no agreement both of us till now. How do you think

               if I threatened to fire them?

Anthony : Wow, don’t do that. You will make them angry and that is not a wise solution. Think 

                again, if you fire them your company can not produce again, right? And your business 

                will end and go bankruptcy.

Hafidz    : No no, I mean I will not fire all of them. Just some of the people who rebelled against 

               the company, and it will make other employees are afraid to do the same thing.

Anthony : Hmmm. My Business teacher said, “if you want to win a competition, you have to 

               exercise hard, coorporate with your partner, and know the enemy”. 

               You know it means, don’t you?

Hafidz    : Ok, I got it. Thanks for the solution dude. As my parent said that i will be one of the 

               best manager in the world, now I will make it comes true.

Anthony : Oh that is great. Good luck my best friend.

Hafidz    : Thanks, you too.

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Article About Managerial

After Year of Flubs, McDonald's Loses Its Taste for Novelty
By Venessa Wong | March 12, 2014

 You could say 2013 was a year of experimentation for McDonald’s (MCD): Fish McBites came out in February, McWraps in March, and Mighty Wings in September—all relative novelty items for the fast-food giant. All that innovation amounted to a 0.2 percent drop in U.S. same-store sales over the year. Maybe that’s why for its first permanent addition to the menu in 2014, McDonald’s is sticking to basics: a new burger.

The Bacon Clubhouse, available in beef or chicken this week, is the chain’s first burger besides the Big Mac to be topped with special sauce. It comes with leaf lettuce—not the shredded stuff—and a thick slice of tomato. Taking a cue from Wendy’s (WEN) fancy bread strategy, the Clubhouse is served on an “artisan roll.” A reviewer on Grubgrade.com called it “the most satisfying burger I’ve ever had from McDonald’s.”

The company recently slowed product launches as it works on improving operations and service. “We acknowledged last year that we probably did things a little bit too quickly in terms of the Egg White Delight and then the McWraps and then the Quarter Pounders with the various toppings,” McDonald’s Chief Financial Officer Peter Bensen said at a conference on Tuesday, “and that was a big stress to the restaurants.”

As part of its turnaround, McDonald’s plans to “refocus on the core,” Bensen added—meaning favorites like the Big Mac, Quarter Pounder, French fries, Chicken McNuggets—as well as breakfast. Any new items introduced this year will be easier to prepare with the chain’s new kitchen equipment. McDonald’s spokeswoman Tyler Litchenberger says the Bacon Clubhouse Burger will be a “core menu item.”

The new sandwich shouldn’t be too unfamiliar for McDonald’s kitchen workers. Burger Business describes it as basically a Clubhouse Angus—a sandwich the chain tested in 2012—with a quarter-pound patty, lettuce, tomato, and a new bun. The emphasis on sandwiches was also a prominent theme in the new Dollar Menu and More launched in November, which includes new items like the BBQ Ranch Burger, Buffalo Ranch McChicken, Bacon McDouble, Bacon Cheddar McChicken, and Bacon Buffalo Ranch McChicken.

McDonald’s 2014 menu pipeline “is designed to introduce new products and limited-time offers at the right pace and price points,” Bensen said. Executives are certainly hoping a milder form of menu innovation will go down easier than last year’s bold experiments.

Source : http://www.businessweek.com/articles/2014-03-12/mcdonald-s-loses-its-taste-for-novelty-gets-back-to-basics-with-bacon-clubhouse-burger

The Conclusion

McDonald’s is the biggest junk food restaurants in the world. The main menu of McDonald’s are burger and chicken. McDonald’s has a lot of branches around the world, one of them is in Indonesia.

McDonald’s want to take more customers with a new basic product innovation, a new burger it called The Bacon Clubhouse, It comes with leaf lettuce and a thick slice of tomato. McDonald’s hopes this new product innovation can redeem failed products in 2013.

The Bacon Clubhouse Burger will be a core menu item in this year. This new products will be launched in November, which includes new items like the BBQ Ranch Burger, Buffalo Ranch McChicken, Bacon McDouble, Bacon Cheddar McChicken, and Bacon Buffalo Ranch McChicken.

McDonald’s 2014 menu pipeline “is designed to introduce new products and limited-time offers at the right pace and price points.” With that new products the executives are very excite and optimism this year is better than last year.

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